In the early days, China's foreign trade exports were mainly based on OEM manufacturing, lacking brand premium and customer stickiness, resulting in prices being pushed to the bottom line. In recent years, with the intensification of industry competition and the improvement of enterprise strength, more and more powerful foreign trade enterprises have begun to transform and establish localized brands in their target markets. Specific measures include setting up overseas offices, recruiting local sales teams, conducting marketing in local languages, and even developing exclusive product lines for local aesthetics. Although this transformation is difficult and time-consuming, it can build a deeper competitive moat and enhance pricing power. Industry insiders say that branding will become the core trend for foreign trade enterprises to go global in the future, and only by building local brands can long-term sustainable development be achieved.