With the rapid development of cross-border e-commerce, platforms such as Alibaba International and Amazon have become important channels for foreign trade enterprises to expand their overseas markets, especially providing low-cost opportunities for small and medium-sized foreign trade enterprises to go global. More and more small and medium-sized enterprises are directly connecting with overseas buyers through cross-border e-commerce platforms, eliminating intermediate links and increasing profit margins. Hubei Huanshan Intelligent Technology Co., Ltd. has opened up the foreign trade market through Alibaba International Station, gradually accumulated customer resources, and achieved an annual export volume exceeding 20 million yuan. At the same time, cross-border e-commerce is also driving foreign trade enterprises to transform towards small batch and customized directions, better meeting the diversified needs of overseas markets.