There are significant differences in climate, standards, and aesthetics among different markets around the world, which poses many challenges for foreign trade enterprises to go global. To solve this problem, domestic and foreign trade enterprises are accelerating technological innovation and launching customized products for different market demands. For example, optimizing moisture-proof processes for the humid climate in Southeast Asia; Targeting the Middle East market, we have launched high-end customized door sets; Strictly adhere to environmental and safety standards for the European market. At the same time, enterprises have increased their investment in patent research and development, accumulating multiple invention and technology patents, and enhancing the core competitiveness of their products. Zhejiang Difini, Xilangmen and other enterprises have successfully opened up multiple global markets and achieved sustained growth in foreign trade business with their customized capabilities and technological advantages.